Electronic Arts (EA), Activision Blizzard (ATVI) along with video the programmers were on a slow start this holiday shopping season, but new information from SuperData Research shows global interactive entertainment revenue is forecasted to arrive at $91 billion in 2016.
Mobile Games Drive Growth
According to SuperData, mobile games are driving the rise in the game market while virtual truth is still struggling to find its place from the market. The $91 billion projection includes sales of mobile games, console games, game content and ones played on laptops. It also includes sales from virtual reality and eSports. (See also: EA Bulks Up Sports Brand With NBA LIVE Mobile Coins.)
SuperData is projecting mobile games to be the cause of $40.6 billion in the sales in 2016, driven by incredibly popular games including Pokémon Go and Clash of Clans. But while mobile games are leading industry, it really is getting more expensive to lure customers to your growing quantity of game choices, putting more pressure on game makers within the new year. “The mobile games market has begun to mature and from now on more closely resembles traditional games publishing, requiring ever higher production values and marketing spend,” SuperData said, based on a CNBC report.
On the PC gaming front, SuperData is projecting sales comes into play at $35.8 billion, with roughly half with the revenue from games that don’t charge an upfront payment but feature in-game purchases of products. As for eSports, SuperData is forecasting sales to attain $892.4 million.
Digital Game Sales Increased in November
Looking seem to results to the month of November, including the Black Friday holiday shopping weekend, SuperData reported total sales from digital games increased 13% from $6.7 billion inside year-ago period. Demand was driven by downloads of games including Activision’s Call of Duty: Infinite Warfare and Electronic Art’s Battlefield 1.
As for virtual reality, which most the programmers and industry watchers are enthusiastic about, consumers aren’t yet embracing it wholeheartedly. SuperData is forecasting sales of virtual reality into the future in at $2.7 billion for that year, using the lack of demand being driven partly by the inability for the administrators to come out which has a killer game or content with the market.
While Activison and EA are seeing need for their latest titles, questions abound regarding how they will fare this christmas season. With a few more days until Christmas, data needs to be trickling in soon, putting questions regarding sales throughout the all-important holidays to rest.
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